SKU: 55157299163

Need to Lead, The

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Need to Lead, TheThe new book in the internationally bestselling Extreme Ownership series. Leadership is a universal requirement for success, no matter the environment. This undeniable truth is something Dave Berke learned first hand as a Marine Corps officer, fighter pilot, TOPGUN instructor, ground combat leader and now chief development officer at Echelon Front, the training company founded by Jocko Willink and Leif Babin. By adopting the right leadership mindsets

The new book in the internationally bestselling Extreme Ownership series.

Leadership is a universal requirement for success, no matter the environment. This undeniable truth is something Dave Berke learned first-hand as a Marine Corps officer, fighter pilot, TOPGUN instructor, ground combat leader and now chief development officer at Echelon Front, the training company founded by Jocko Willink and Leif Babin.

By adopting the right leadership mindsets and behaviours, we gain the capacity to solve problems, support the people around us and correct our mistakes. How do we develop these necessary skills? By embracing the principles imparted to Berke from each humbling moment in the cockpit:

  • EVERYONE IS A LEADER Leadership isn't about rank, title, position or function. The more people see themselves as leaders, the more they want to contribute to the team's success.
  • EVERY PROBLEM WE FACE IS A LEADERSHIP PROBLEM Whatever the challenge, good leaders will take action. How we lead becomes the most critical factor affecting the outcome.
  • LEADERSHIP APPLIES IN EVERY SITUATION The same behaviours should guide us as parents, spouses, family members and friends of all kinds.
  • LEADERSHIP IS A SKILL Good leaders aren't simply born. Leadership can be learned, which means all of us can get better at it if we choose.


Through compelling stories from TOPGUN training and combat to the boardroom and at home, Berke gives readers the necessary tools to succeed. 

Paperback.

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SKU: 55157299163

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Massapequa, US
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Been using this for years. Great for prepping skin for foundation.
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I love this product! I'm in my early 50s, and though I take good care of my skin I do have some more-than-fine lines, especially around my eyes (crow's feet). I won't say this primer erases those lines, but it manages to smooth out my skin enough that they look less noticeable (but still noticeable, don't get me wrong... only plastic surgery and Botox will fix that). I often wear this without any other makeup. It has the effect of smoothing and softening the look of your skin and minimizing pores, kind of like using a soft lighting filter and Photoshop photo editing software! It makes my face look softer, if that makes sense. Love it, love how smooth it feels on my skin. Don't love the smell (not that it's overly cloying), but it disappears quickly. One bottle lasts a loooong time, as in months and months, because a little goes a long way.
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Shopping Maven
Phoenix, US
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SLIGHTLY SMOOTHER BUT NOT BRIGHTER SKIN
Used it years ago as "Line Tamer"...same product, more money, but a nice primer for liquid, cream or powder foundations. It doesn't tame the lines much, which is likely why the name was changed...I have pink skin...this really doesn't help with that, but does provide a smooth base on which to begin your makeup application...I like it, even at the relatively expensive price as I use loose powder foundation and like the smooth appearance it lends to my makeup. I see zero "brightening" effect...
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Cuba, US
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Awesome Product
I don't go anywhere without this primer. Sometimes where just the primer. Adds smooth texture and glow to my complexion. Makes putting on foundation a breeze. Feels like silk on the skin.
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