A Path to a Successful Career in Sales
SKU: 3769789013

A Path to a Successful Career in Sales

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Description

A Path to a Successful Career in SalesIts uncommon for people to become sales professionals because that was their original plan. In the media, the sales profession is rarely shown in a favorable light. In most cases, sales professionals are depicted as dishonest (Kurt Russell in the movie Used Cars), the schmoozers and boozers (John M. Slattery in the hit TV show Mad Men), over stressed and miserable (Jack Lemmon in the movie Glenngary Glen Ross), at the mercy of demanding customers (the

It’s uncommon for people to become sales professionals because that was their original plan. In the media, the sales profession is rarely shown in a favorable light. In most cases, sales professionals are depicted as dishonest (Kurt Russell in the movie Used Cars), the schmoozers and boozers (John M. Slattery in the hit TV show Mad Men), over stressed and miserable (Jack Lemmon in the movie Glenngary Glen Ross), at the mercy of demanding customers (the many viral videos featuring Karens), as morons (Chris Farley in the movie Tommy Boy), or as comic relief (Joe Pesci as a real estate agent in Lethal Weapon 3). The reality is that none of these examples accurately reflects what a sales professional is in real life or how rewarding a sales career can be.

In A Path to A Successful Career In Sales, you will learn what the most successful sales professionals do best, the talents and skills required and how to get started. In addition, you will be provided with guidelines (both written and unwritten) that will enable you to accelerate your career development, avoid common mistakes that can hold you back, as well as those that will, quite simply stated, keep you from getting yourself fired.

The sales profession will be discussed from a broader perspective beyond simply maximizing earnings potential to show how rewarding it can be, while maintaining appropriate boundaries with customers and a healthy work-life balance in a demanding, over-connected world. Contrary to how we are shown the profession in the media, a career as a sales professional is one that requires resilience, adaptability, problem solving, and a sharp intellect. After finishing this book, and following Ken Ciulla’s guidelines, you will come to realize that sales can be a highly lucrative and satisfying career path.

About the Author

As a professional, Ken Ciulla has twenty-nine years of proven sales, account management and leadership success in multiple industries, earning many awards along the way. He is a certified sales process trainer who has trained hundreds of sales professionals over the course of his career not only facilitating programs but creating them as well.

Ken is happily married to a woman who he believes is the sun in his sky. They have a blended family of four adult children, one granddaughter, and a sweetheart of a Yellow Lab named Penny.

Ken is an introvert and does not feel entirely comfortable in larger social situations. He prefers to spend his free time with family and close friends. When not doing that, he enjoys reading, cooking, writing, playing RPG and strategy-based video games, and watching football. He really enjoys science-fiction in all forms such as books, TV shows, movies, and video games.

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SKU: 3769789013

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4.1 ★★★★★
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Tim Keister
Omaha, US
★★★★★ 1
Student Review
This book is an excellent introduction to the basic principles of insurance. We used this text as a supplement in our Intro to Act. Sci. class. It is very readable, easy to understand. Minimal mathematics required, some basic calculus concepts used, but only briefly. Don't let it's small size fool ya, it has plenty of information in there.
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Reviewed in the United States on June 21, 2001
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CR
New York, US
★★★★★ 5
A #MustRead for cybersecurity practitioners
Format: Kindle
Rick Howard's latest book is the ultimate reference for cybersecurity practitioners, making it an essential read for anyone in the field. With his straightforward and refreshingly irreverent writing style, coupled with his profound technical knowledge, Rick has created a narrative that is easy to understand and grasp. He delves into the foundational aspect of cybersecurity, which he refers to as the cybersecurity first principle, which he then it to specific high-impact strategies. The book has eight well-written chapters providing a comprehensive overview of those strategies. Importantly, Rick then offers an up-to-date and thorough exploration of the complementary capabilities (tactical-level tools) that can be utilized to "reduce the probability of material impact due to a cyber event" - the cyber first principle. In the concluding chapter, Rick succinctly summarizes his contribution to the field, stating, "And that's it. Those are all the tools you need to design, build, and enhance a cybersecurity program based on first principle thinking." This assertion highlights the value of his book as a practical guide for designing and improving cybersecurity programs with a focus on first principles.
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Reviewed in the United States on May 31, 2023
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North Michaels
Belleville, US
★★★★★ 5
Absolute must read if you oversee any portion of a cyber security program!
Format: Paperback
I loved this book. The concepts and ideas presented are a great wake up call for an industry that is so focused on blinking light hardware and the next big technological thing...this book challenges the paradigm that you need to strip your security culture down to some very core ideas...then build a solid security program around your security first principle(s). Without that core idea, you're just throwing away money on tools that may not actually be addressing your root needs. Great read for anyone looking to rethink their security program, security culture, and security spend. BRAVO!
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Reviewed in the United States on June 7, 2025
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Ivan Paul Ninichuck
Charlottesville, US
★★★★★ 5
Context, Strategies and Wisdom in a single package
Format: Kindle
This was my first book I have read by this particular author. I had spent some time looking for a comphrensive approach to Cyber Security and found many other texts to be lacking. Certain aspects are well documented, but no single source that brought it all together. This is exactly what First Principles brings to the table. As a practicioner that looks for better ways to formulate the objectives of SecOps Use Cases I have found the methods presented in this book to be immensely helpful. I have also given copies aways as a gifts to students who are just entering the field as this is by far the best intro to the long history of Cyber Security that combines the best direction for the future. The historical context that the author brings through first hand experience is beyond a treasure trove. It has been said many times in cheezy ads, but honestly, if you only read one book on Cyber Security make it this one.
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Reviewed in the United States on June 21, 2023
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Oren Yeger
Lexington, US
★★★★★ 5
My title review
Format: Paperback
Great book , up to date and very good reading
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Reviewed in the United States on December 15, 2025

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