SKU: 31881469916

Principles of Marketing, Global Edition

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Principles of Marketing, Global EditionMaster the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today's fast changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of

Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today's fast-changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-value framework, providing you with the knowledge and resources to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. This latest edition has been revised and enhanced to reflect the major trends impacting contemporary marketing, packed with stories illustrating how companies are using new digital technologies to maximise customer engagement and shape brand conversations, experiences and communities. Key features include: Both traditional and fast-changing trending topics that give you a well-rounded knowledge of marketing concepts, technologies and practices. End-of-Chapter Reviews, Discussion Questions, and Critical-Thinking Exercises that allow you to practice what you have learned. A sample marketing plan showing you how to apply important marketing planning concepts. End-of-chapter Company Cases that facilitate discussion of current issues and application of marketing concepts to company situations. Also available with MyLab ï¿¿ Marketing MyLab is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLabMarketing personalises the learning experience and improves results for each student. If you would like to purchase both the physical text and MyLab ï¿¿ Marketing, search for: 9781292449272 Principles of Marketing, Global Edition, 19th edition plus MyLab ï¿¿ Marketing with Pearson eText. Package consists of: 9781292449364 Principles of Marketing, Global Edition, 19th edition 9781292449371 Principles of Marketing, Global Edition, 19th edition MyLab ï¿¿ Marketing 9781292449388 Principles of Marketing, Global Edition, 19th edition MyLab ï¿¿ Marketing with Pearson eText MyLab ï¿¿ Marketing is not included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States.

EAN: 9781292449364
Farbverschnitt: Generell werden die Bücher ohne Farbverschnitt geliefert, auch wenn die Abbildungen einen Farbverschnitt zeigen.
Auflage: 19. Auflage, 23019
Erscheinungsjahr: 2023
Produktform: Kartoniert
Autoren: Armstrong, Gary & Kotler, Philip & Balasubramanian, Sridhar
Auflage/Ausgabe: 19. Auflage
Seitenzahl/Blattzahl: 768
Fachschema: Absatz / Marketing~Marketing~Vermarktung
Fachkategorie: Vertrieb und Marketing
Thema: Verstehen
Text Sprache: eng
Verlag: Pearson, Pearson Education Limited
Länge: 274 mm
Breite: 215 mm
Höhe: 31 mm
Gewicht: 1626 gr
Genre: Importe
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SKU: 31881469916

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Tom walton
New York, US
★★★★★ 3
Ok but not Leather
Pattern Name: Tug Rag
I will say it's fairly durable but when the description uses the word leather..one would expect LEATHER, not microfiber. That said..it is thick and pretty durable and the dog does like it ok. Obviously the strap is NOT meant for chewing. This is not a throw it on the ground and let ur dog have it sort of a toy. It's an interactive toy. If left to the dog most would scissor the strap off in the first 10 minutes. Something to keep in mind. In summation..an ok interactive toy but over priced for the material.
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Reviewed in the United States on July 30, 2025
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Holly
Port Orchard, US
★★★★★ 5
My dogs favorite toy
The tail lasted about 1 minute, but otherwise it has held up pretty good from my super chewer dog, and he treasures it like a prize. I'll need to get a replacement one as its not indestructible, but overall I'm happy with it.
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Reviewed in the United States on June 6, 2026
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Tess66
Whiting, US
★★★★★ 5
Dog loves it, sturdy
My dog loves this toy and hasn't destroyed it. Win, win.
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Reviewed in the United States on May 21, 2023
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Michael Clingan
Lexington, US
★★★★★ 4
Not as tough as the salmon.
We have the salmon from the same manufacturer and it has endured as few other dog toys have. Unfortunately, the squirrel lasted only two days before developing a ripped seam and began loosing stuffing. Maybe a defective toy based on other reviews.
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Reviewed in the United States on January 4, 2025
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janet walsh
Louisville, US
★★★★★ 5
What?
The puppy loved it
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